GOOGLE ADS SETUP — SOLO BROKER (SELLER LEADS)
================================================================
Goal: confidential-valuation leads from owners in your metro.
Budget guidance: $30–50/day to start ($1,000–3,000/mo — see the
lead-gen playbook). Benchmark CPL $60–90* — validate with your own
first 30 days, not with anyone's averages.

WHAT'S IN THIS PACK
  1-SETUP-GUIDE.txt        this file
  2-editor-import.csv      full campaign for Google Ads Editor
  3-negative-keywords.txt  shared negative list (paste-ready)

STEP 0 — BEFORE YOU SPEND A DOLLAR
  □ Landing page live: ONE page, one valuation form (not your homepage)
  □ A phone number you actually answer
  □ Find & Replace in BOTH files:
      {CITY}   → your city, ≤12 characters (use the short local name:
                 "SF", "Vegas", "Charlotte" — long names break the
                 30-character headline limit and the import will tell you)
      {NICHE}  → your niche, singular ("restaurant", "dental practice")
      {DOMAIN} → yourdomain.com

STEP 1 — IMPORT
  Install Google Ads Editor (free, ads.google.com/editor).
  Account → Import → From file → 2-editor-import.csv → review → Keep.
  Everything arrives PAUSED until you post; review before posting.
  Manual alternative: build in this order — campaign, ad groups,
  keywords, one responsive search ad per ad group.

STEP 2 — SETTINGS THAT DECIDE EVERYTHING (web interface)
  □ Networks: Search ONLY — untick Display Network AND search partners
  □ Location: your metro; Location options = "Presence" (people IN it),
    never "Presence or interest"
  □ Bidding: start Maximize Clicks with a $6–8 max CPC limit.
    Switch to Maximize Conversions only after ~20 conversions in 30 days.
  □ Ad rotation: optimize. No broad match until conversions flow.

STEP 3 — CONVERSION TRACKING (DO NOT LAUNCH WITHOUT IT)
  □ Primary: valuation-form submit (Google Ads tag or GA4 import)
  □ Secondary: calls — call asset + click-to-call on the landing page
  □ Test both yourself and see them land in Tools → Conversions
  Without this, "Maximize Conversions" optimizes toward nothing.

STEP 4 — ASSETS (FORMERLY EXTENSIONS)
  □ Sitelinks ×4: What It's Worth (/valuation) · How It Works ·
    About · Contact
  □ Callouts: Confidential · No Obligation · Success-Fee Only ·
    Local Specialist
  □ Structured snippet — Services: Valuation, Sale Preparation,
    Buyer Search, Negotiation, Closing
  □ Call asset with business-hours schedule

STEP 5 — NEGATIVES
  Create the shared list from 3-negative-keywords.txt and ATTACH it
  to the campaign (creating it is not attaching it).

LAUNCH QA — ALL BOXES OR DON'T ENABLE
  □ Placeholders replaced everywhere (search both files for "{")
  □ Conversion test fired and recorded
  □ Geo = your metro, Presence only
  □ Display + partners OFF
  □ Negative list attached
  □ Every RSA shows Ad Strength "Good" or better
  □ Landing page loads <2s on a phone; form works; number answers
  □ Daily budget is what you decided, not what Google suggested

WEEKS 1–4 — THE OPERATING ROUTINE
  Daily (5 min, week one): Search terms report → add junk as negatives.
  Weekly: move converting search terms into Exact keywords; pause
  keywords with 30+ clicks and zero conversions; check CPL against
  the $60–90* benchmark.
  Week 4: if CPL holds and volume is there, raise budget 20–30%.
  Later: clone the structure into a separate BUYER campaign
  ("businesses for sale {CITY}") to feed your buyer list — never mix
  buyer and seller intent in one campaign.

*Benchmark range (Sopro 2025), directional — same honesty rule as
 every number in Solo Broker OS: your market decides, not averages.

Done-for-you alternative: Google Ads Setup in the members' Marketplace.
