NEGATIVE KEYWORDS — SHARED LIST
Google Ads → Tools → Shared library → Negative keyword lists → New list
Name it "Broker — Universal Negatives", paste everything below (one per line,
phrase match by default), then attach it to the Seller Leads campaign.
Review the Search terms report weekly and keep adding what doesn't belong.

# Jobs & careers
job
jobs
career
careers
salary
salaries
hiring
vacancy
internship
resume
employment

# Education & DIY (they want to learn, not sell)
course
courses
training
certification
certificate
class
classes
degree
university
how to become
template
templates
free template
pdf
sample
example
checklist
diy
book
books

# Wrong kind of broker
stock broker
stockbroker
share broker
forex
crypto
cryptocurrency
trading
day trading
brokerage account
insurance broker
mortgage broker
loan broker
customs broker
freight broker
pawn broker
data broker
real estate broker
realtor

# Real estate (not business sales)
house
houses
home
homes
apartment
condo
land
plot
rent
rental
for rent
zillow
trulia

# Buyer-intent (run in a separate Buyer campaign, not here)
business for sale
businesses for sale
buy a business
buying a business
business opportunities

# Franchise buying (selling an existing franchise is fine)
franchise opportunities
buy a franchise
start a franchise
franchise cost

# Research / definitions / freebies
what is
definition
meaning
wikipedia
reddit
free
calculator app

# Finance & gov (different intent)
loan
loans
grant
grants
sba loan
financing
license
permit
tax

# Industry-earnings queries
broker salary
how much do business brokers make
broker commission rates

